Vans is bringing back the Custom Culture competition and its expanding to include more markets this year, giving artists a platform to showcase their creativity and win the chance to bring their shoe design to life! Vans Custom Culture was created to empower and inspire creative individuals to express themselves through art and design. Since 2010, Vans has supported arts education with the Custom Culture Competition in order to celebrate student creativity and call attention to the fact that school art programs are suffering due to diminishing education budgets in the United States. Each year, the competition finalists receive a donation to enhance their school’s art programs that will enable the next generation of creative individuals.
Continuing on the success of last year, Vans is bringing back the Custom Culture competition to Asia for the second time, expanding its reach to include more markets and support more artists around the world. “Art is a form of creative expression to connect and inspire, we are very excited to bring Vans Asia Custom Culture competition back and feel honored to continuously provide platforms for artists to share their ideas with the world.” said Lizzy Yao, Brand Communication Director, Vans APAC.
Vans Asia Custom Culture competition 2018 kicks off in April and is open to the legal residents of Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore and Thailand. The winning artist will receive a cash prize, as well as the opportunity to become a Vans featured designer and have their winning design featured the Vans Slip-on to debut in-store on shelves Asia-wide in 2019! From April 12 until June 30, submissions are open for D.I.Y. Slip-On online competition – Judges are looking for designs that stand out with authenticity, creativity, local flavor and true “Off The Wall” spirit. The top 110 entries from the first round will be shortlisted; those who are selected will then customize a pair of the real deal True White Slip-on for the public to vote. Eleven semi-finalists will win tickets to House of Vans Asia’s stop and be awarded to produce their own mini collection for friends and family. The final winning design will be announced in September and the finalist will win the chance to bring their shoe design to life!